Quality of the content
Let me tell you that consistency matters and the creator is at a significant advantage, more likely to get organic search. But what really matters is the quality of the content that is being pushed online for the users to view or read. Once they get a bad taste of the poor writing or the quality of the blog is not that good, this does more harm than any good. So make sure what you put out there is your level best work with all the checks being done before publishing it.
Content with no timelines
The content like news, recent trends etc. are not valuable beyond the publish date. So it is always a better choice to go with content which stays relevant for a very long time. This will eventually put your content on high ranking pages.
User experience matters
This is a very obvious thing, the user’s perspective, their view of your content is one of the most important parts. Hence the content structure, the website’s interface, it’s loading speed, everything should be very engaging. Proper design and information on the website will make a good impression.
An analysis of 1,000 articles shows content with more than 1,000 words consistently receives a higher number of shares and links than shorter-form content.
Basic of HTML
Knowing just the basics of HTML is enough to handle the interface of the website and the content’s outlook. It is easy and one doesn’t have to be an expert in web programming to pull it off. One can directly go to the page source and send the necessary information to search engines as well as the users.
- Title tag: It shows the page title within the search result, appears on the browser tab. It basically informs google what the content is about. This is why the title should be unique and engaging. The title should not be of more than 60 characters.
- Meta description: It is the description of the site, it appears on the search engine result pages (SERP). It is a snippet text below the title/headline.
- Header tag: You already know headers and subheaders break up page content into sections, making it easier to read and navigate. Well, these headlines play an important role in SEO as well. Search engines use header tags as signals to understand what a web page is all about. Therefore, use descriptive header tags for each section to help users and search engines to easily understand the page content. Here are some basic guidelines for using H tags in your digital content. Only use one H1 tag per page. Use different variations of your keywords within your H tags, but be careful not to be spammy. Don’t skip levels—use H1, H2, H3 tags accordingly, don’t use an H3 without first using an H1 and an H2.
- Image alt text: Image alt text tags tell search engines about the contents of an image. Descriptive alt text helps an image rank higher in image search. When writing alt text, be clear about what the image shows for maximum impact.
Use the right tools for content creation
Use Excel or a Google Doc to set up your editorial calendar.Once there are actual dates attached to your content, you might be happier with something like a Google Calendar.
Research what’s trending, turn your keywords into ideas. Once you’ve got that idea solidified, find out what your audience thinks about it by gathering information via survey.
Content not only about the words but also use other interesting ways to approach content. Some of the audience like visual content, so add that as well, so there’s something for every user. Read about the latest SEO updates, subscribe to email newsletters, join online communities, read publications. To successfully create content that ranks well, you need to use keywords strategically. Keyword research may sound intimidating at first, but fear not! We’ve compiled a few simple strategies to help you understand which keywords will drive the most traffic back to your website:
- Brainstorm keywords:
Get the marketing and sales teams together, then brainstorm which phrases and terms customers search for during the buying journey.
- Find related keywords online: Customers’ social media posts and blog comments provide a wealth of information about their wants and needs. Review this content regularly to identify new keywords. In addition, many wikipedia pages contain a section with related terms– a handy place to find top keywords in the industry.
- Identify long-tail keywords: Once you have a batch of keywords, the next step is to identify long-tail keywords. Long-tail keywords are more specific and tend to have a lower search volume, but less competition. Although one or two long-tail keywords might not impact traffic drastically, they tend to add up. Considering 50% of search queries are four words or longer, leveraging long-tail keywords can help you rank higher in these highly targeted searches.
- Complete competitive analysis: Play the detective, take out your magnifying glass, and take a look at the keywords your competitors rank for. You’ll come away with a list of new keywords to target. Remember, keyword research is an ongoing process. Continue to conduct research at regular intervals to identify new industry keywords. Then, craft targeted content around these keywords.
- Make a structure/outline
Break up content with title, heads, subheads, bullet points, spaces, alignment, etc. Build a structure to engage users to read the blog post and go through the information on the website.
- Basic SEO
- Use your keyword in your title
- Use your keyword in Description
- Make sure the keyword appears at least once in the body of the post
- Use image alt text
- Ask for feedback
Ask your team what they think and prefer and communicate all the details and then listen to the advice of your developer/designer.
Having the knowledge of these tips will help you reach a wider section of the content and will help you drive even more traffic to your website which will ultimately help you increase your revenue.
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